That’s right, chances are that you get about 80% of your business from around 20% of your marketing. (Of course, it’s not an exact science so it may be 19/81 or 23/77, but you get the idea). As for the rest, you might as well not bother.
If this sounds like good news, you’re right, it is. The 80/20 rule may explain why your competitors are more successful than you.
Or why you aren’t getting the profits your superb product or service deserves.Knowing about the 80/20 principle can give you a head start if you are: